Custom canopies have been around for years, almost as long as the instant pop up canopies themselves. People get custom canopies for a variety of reasons. A lot of people choose to get a custom top for their canopy so that they can use it at a market and stand out from the other vendors. In the seedy world of flea markets, a branded tent would definitely draw more eyes than one of those fly-by-night booths with a selection of pewter ornaments and three dozen varieties of ornamental wolf wall plates, all of questionable variety. A custom canopy in that setting screams one of three things. Either A: “My history of delivering quality goods has allowed me to purchase a custom canopy, and I care about my clients’ experience shopping experience.” B: “I found a great deal on custom graphics so I figured ‘why not live a little?’” or C: “I have unrealistic expectations about how much cheaply made crap from China I will be able to foist upon John Q. Public, so I made a terrible decision and got a custom canopy when I should have just gotten a valance band, or better yet, just a plain ol’ canopy.” Now I’m not sure which one of the above describes you, but I do know that it’s better to fall into category A or B and not C.
Another reason that people get custom canopies is for trade shows. Lord knows that in a gigantic convention center with central heating and air conditioning, you certainly need to have something to shade you from the dangers of florescent lighting. I mean, what if you got a light bulb tan?! On a serious note, if you are going to have a pop up tent indoors, you might as well go all out and put a logo on it. Something to make the convention attendees remember you afterward. If you are in marketing (may God have mercy on your soul), you know that brand matters, and that your product has to “pop!” If you’re not in marketing, I’m sure you have heard these meaningless buzzwords get tossed around continuously by your marketing department.
So look into getting a custom canopy, because your marketing budget is always going to be “use it or lose it,” and no one likes getting their budgets slashed.